Generally promotional activity leads to the creation of significantly sized databases. Provided the appropriate steps are taken, a reasonable percentage of these consumers will opt-in to receive further marketing.
mirada's interactive platform provides a desktop tool, in which the opt-in database can be managed and communicated with simply and efficiently. The system can be set to send regular "news" updates, alerts or ad hoc communications.
The system automatically adds those that subscribe in the future whilst removing those that reply STOP and choose to opt out.
Increasingly clients can see the benefit of maintaining contact with their customer base by text - its personal, cheap and very effective. mirada can provide a managed service or allow key personnel from the client company to have access to the system via a username and password and threfater they can use he online tool to send messages to all or subsections of their database.
We have developed an opt-in database and "News" service for both Total and Pepsi in recent months.
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