First Contract Win in Collaboration with Ericsson

Further to the announcement made on 13 September 2010, mirada plc, the AIM-quoted leading independent digital TV technology company, is pleased to announce its first project in collaboration with its partner, Ericsson.

The deal is with a leading broadband and telephony operator in South America. mirada will provide its innovative Navi Electronic Programme Guide (EPG), integrated with the award-winning Ericsson IPTV middleware solution. This hybrid solution for Digital Terrestrial Television, Satellite and IPTV will be launched by the operator in the 3rd quarter of 2011.

The deal will be worth a substantial sum to mirada throughout this financial year, in addition to the royalties dependent on the number of subscribers, and support and maintenance for the following years.

José Luis Vázquez, Chief Executive Officer, mirada, commented:

“We are delighted to be working with our partners, Ericsson, on this project. This leading broadband and telephony operator is one of the fastest growing telecom providers in South America and the leader in next generation services, offering telephony and broadband services to high-end residential customers and SMEs.

“This will be the first Navi portal deployment with Ericsson’s IAP solution for IPTV and our aim is to increase our reach to worldwide operators through our partnership agreement with Ericsson.

“As part of the original agreement with Ericsson, mirada’s Navi EPG will be included in Ericsson’s IPTV product catalogue and will be offered to its global customer base. Our Navi EPG is intuitive, simple to learn and use, yet highly powerful and therefore ensures that consumers with Ericsson powered IPTV technology will have the best possible user interface.”

 

About mirada:

mirada PLC creates products and manages services that enable consumers to interact with and access audiovisual digital content on television, companion devices and online. mirada products and services, including multi screen solutions, are used worldwide on navigational interfaces including Guides, PPV, VoD, PVR, synchronisation technologies and interactive marketing.

 

Press Contact:

Liran Grunhaus

MarCom and Community Manager

liran.grunhaus@mirada.tv

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