Sky Italia – Interactive Application Deployment

Press Release: mirada are delighted to announce the deployment by Sky Italia of a number of interactive applications developed, on behalf of Sky Italia, on its new STB S/W platform. The interactive applications are written utilising an NDS’s middleware development toolkit. Applications are highly configurable using XML definitions generated by back-end Sky Italia broadcast systems. Shared core libraries across applications and extensions into frameworks allow maximum re-use for future development reducing the time to market and cost of new initiatives.

Interactive application developed for Sky Italia includes:


Sky Primafila

Sky Italia’s flagship pay per view application covering Film, FootballandSpecial Events. A highly visual invitation to purchase one-off or bundled events. Integrated purchase options are provided.


Cinema Active

Easy access to the prime timefilms on air in Cinema Package offer and invitations for new viewers to take out new subscriptions through an easy-to-use graphical presentation .


Sports (Sky SportActive ,DirettaGol, Gol Parade , Gol Alert  and Six Nations Rugby)

Presentation of multi-screen match selection with up-to-the-minute score and statistic availability. Navigation and viewing of all matches in full screen mode is available along with Gol Alert notification and quick navigation. For Italian domestic and major European leagues and matches.


Fully extensible menu based sport/ league selection with access to highlights and optional voting facility.



A re-usable framework that can be video or graphical based allowing presentation of selection options for viewers. The framework has been reused multiple times for news (TG24, including a voting facility), Radio (easy access to premium and free-to-air radio channels), Music (a selection of 25 thematic audio channels) and Sport services.


Sky Italia S.r.l. Sky Italia is the Italian pay TV wholly owned by News Corporation. Born in 2003, it rapidly grew reachingthe 5 million 30 thousand subscribers in December 2011. Sky currently offers more than 190 thematic and pay per view channels, with a rich offer of movies, sports, news, entertainment and kids programming. Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of 52 HD channels and one channel entirely dedicated to 3D programs. Moreover, thanks to My Sky HD, the decoder with a built-in hard drive, it is possible to easily have access to time-shifted viewing functionalities (such as pause, fast-forward, etc.) and to use the Sky On Demand service, whereas with the Sky Go service there is the possibility to watch a selection of Sky’s channels on tablets, Pc, Mac Computers and iPhone. Sky’s offer can also be received via IP-TV.


mirada PLC creates products and manages services that enable consumers to interact with and access audiovisual digital content on television, companion devices and online. mirada products and services, including multi screen solutions, are used worldwide on navigational interfaces including Guides, PPV, VoD, PVR, synchronisation technologies and interactive marketing.


Press Contact:

Liran Grunhaus

MarCom and Community Manager


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