mirada Enhances the Consumer TV Experience with new IPTV portal


mirada, the leading audiovisual content interaction specialist, announces that it is entering a strategic TV partnership with Ericsson, the world leading telecommunications provider.

The agreement means that mirada will integrate its innovative Navi Electronic Programme Guide (EPG) with the award-winning Ericsson IPTV middleware solution to ensure that operators can provide their customers with the best possible advanced TV services. As part of the agreement, Mirada’s Navi EPG will be included in Ericsson’s IPTV product catalogue and will be offered to customers worldwide. mirada has been developing EPG applications for more than 10 years and has used this experience to ensure that the Navi EPG is intuitive, simple to learn and use, yet highly powerful.

“The EPG is a vitally important part of the TV offering,” says José Luis Vázquez, CEO, mirada. “As more and more features and applications are launched to enable IPTV to compete effectively, it becomes crucial that consumers can find and enjoy entertainment as simply as possible. By combining power and flexibility with simplicity of customer operation, our Navi solution ensures that consumers with an Ericsson powered IPTV service will have the best possible user interface. In addition, we will continue to provide new features in step with the Ericsson TV development roadmap.”

mirada’s Navi EPG
mirada has used all its experience of producing TV EPGs and on-demand user interfaces in the design of its advanced Navi EPG solution. The key aim of Navi is to provide the operator with a powerful and flexible EPG and user interface, while at the same time providing the consumer with a simple yet highly functional method of reducing the time required to enjoy and interact with content and services. Central to the Navi design philosophy are the following principles:

Enable operators to launch and integrate new services successfully with broadcast-centric content delivery

Ensure that Navi is simple to learn and use and provides a coherent ‘look and feel’ across all an operators services

Make it as easy as possible for operators to integrate new services within its current consumer offerings


About mirada
mirada creates and manages services which enable consumers to interact with and purchase digital content on television, mobile, online and bespoke devices. mirada’s products and solutions are used worldwide to deliver interactive TV, VOD, multi-player gaming, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Disney International TV, Sky, ITV and MTV Networks. Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, visit www.mirada.tv.


Press Contact:

Liran Grunhaus

MarCom and Community Manager



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