Mirada celebrates its 15th birthday with a triple launch at the IBC 2015 in Amsterdam

Mirada, long-established expert in digital TV technology, celebrates its 15th birthday at this year’s IBC with a triple launch: new product release, new corporate image, and new service. The company will present its newest release of Iris end-to-end multiscreen solution and OTT platform with Inspire UI and will present maaS – new dossier of services aiming to put every Operator in the equal position to their competitors in terms of advanced technology. The company celebrates its birthday launching the company’s new corporate image for the first time to public this September, during the IBC in Amsterdam. Booth 4.C50.

Iris – new release of Mirada’s E2E multiscreen solution

Mirada’s newest release of Iris is more than a TV Everywhere solution – it’s an innovative concept of content discovery with unique features such as Virtual Channels, Personal Weekly Planner, Moods Magazines, all of them synchronized automatically through mirada’s backend platform. Designed with user-centric approach, Iris includes Inspire, state-of-the art user interface which offers, among others, personalized recommendations, remote recordings and smart search engine in an attractive, modern way and aims to, above all, highlight an promote Operators’ rich content library. Intuitive and created with minimalistic approach, Inspire is easy to use by every kind of user, regardless of their age. Iris is based on a modular structure model. All of its components, including OTT apps and back-end Iris Service Delivery Platform, were developed to not only work independently, but also as a selected combination of modules preferred by each Operator according to his particular needs. Audience measurement, smart digital ads, personalized content promotion are only some of multiple options Operators have to increase their revenues. This “mix & match” structure not only allows to adapt Iris to fit exactly all desires of mirada’s clients, but also enables mirada to easily deploy their product both when it comes alone and when it includes integration with existing solutions pre-integrated with Operator’s system, but also assures fast time-to-market.

maaS – Mirada’s new service to revolutionize the power balance in regional Pay TV markets

maaS is a totally new concept of End-to-End product delivery based on OPEX instead of CAPEX. Translated as Mirada as a Service, maaS has been conceived to finally meet the needs of the complete range of Operators and Broadcasters, even those with very limited subscriber bases. It aims to open the gate to the Pay TV Operators of all sizes to the highest technological standards – advanced multiscreen solution, Over the top platform, On demand services and many others, almost always unavailable for Operators with limited investment capabilities. maaS, with its flexible model based on particular Operators’ volume and necessities, enables them to compete for subscribers with the biggest players in their regions. maaS encompasses all elements necessary to launch a Pay TV service.

Mirada celebrates its 15 years creating digital TV technology with new corporate image

In the recent years Mirada has establishing and reaffirming its leading position in the global Pay TV market with every new contract and every new successfully deployed solution. To celebrate company’s 15th birthday in digital TV technology sector at this year’s IBC in Amsterdam, presenting to the public its new corporate image , which best expresses the direction in which Mirada is rapidly moving: up and forward.

You can discuss these and other news this September at the IBC in Amsterdam, in booth 4.C50, as well as experience by yourself Mirada’s Iris platform. It is highly recommended to schedule ahead your appointment by sending an email to ibc2015@mirada.tv.

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