Italian cosmetics leader brand, Collistar S.p.A today announces its first virtual store, designed and built by content interaction specialist, mirada.
Italian cosmetics leader brand, Collistar S.p.A today announces its first virtual store, designed and built by content interaction specialist, mirada, to improve consumers' access to specific deals and offers from the brand.
http://collistar.donne.virgilio.it/ offers a wide range of multimedia features including video and radio adverts that enables Collistar to launch new products, alert consumers to specific promotions and forms part of a larger online campaign to promote the brand delivered by Virgilio.
Giovanni Azzará, Country Manager at mirada, Italy adds; "We built this site in Flash with a complete bespoke content management system (CMS) on the back end in order to give Collistar the ability to manage and update each and every single aspect of the virtual shop with little effort." He continues; "The whole environment can be controlled via the CMS and highlights can be put on specific units and 'shelves' to reinforce visitor attention on different product lines."
Jose Luis Vazquez, CEO at mirada adds; "mirada's expertise is in interactivity for all audiovisual content whether that is online, on TV or on mobile. This project for Collistar further illustrates the ways mirada is working with big brands internationally to deliver bespoke services and connect them with consumers in an interactive environment, in this case online."
For more information, please visit http://collistar.donne.virgilio.it/. The site is live now.
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Press Contacts:
For more information or images of the site, please contact Katharine Simon, Babel PR for mirada
T. +44 (0)20 7434 5550
About mirada
mirada creates and manages services which enable consumers to interact with and purchase audiovisual content on television, mobile, online and bespoke devices. mirada's products and solutions are used worldwide to deliver interactive TV, VOD, multi-player gaming, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Disney International TV, Sky, ITV and MTV Networks.
Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, visit www.mirada.tv.
About Collistar
Collistar is a dynamic young company that has expanded steadily over just a few years to secure a top position in sales in the Selective Perfumery market in Italy, becoming a leader in a market that has been dominated for a long time by the big cosmetics groups. Over the years Collistar has climbed the sales becoming a leader in several market segments and achieving in 2003 the First Place in the Global Beauté* (Make-up+Treatment) Market. Its position has remained unaltered over the years thanks to its philosophy:
-innovative, often unique products (high-level creativity)
-formulas which are the result of the most advanced cosmetic-dermatological research
-products sold only in perfumeries
-very competitive prices for the channel
-an advertising campaign that differs from the one of all our competitors
*NPD Beauty Trends data - Italian Selective Perfumery - Selective Brands TOP POSITION IN THE GLOBAL BEAUTÉ* MARKET (Make-up and treatment)
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collistar (3 months ago)
It's a very good idea to open such virtual shop. I adore Collistar and will surely become a client of this virtual as well as real shops ;)