mirada the audiovisual interaction specialist is today announcing that it has teamed up with SmarDTV, a leading manufacturer of pay-TV technologies, to port Nagravision’s NAGRA media GUIDE, onto a SmarDTV CI Plus module.
The NAGRA media GUIDE is a fully integrated turnkey solution, which delivers an HD user experience enhanced with innovative features based on personalisation and recommendation. The partnership demonstrates for the first time that operators can integrate their own branded Electronic Programme Guide (EPG) onto a CIPlus module.
SmarDTV's Conditional Access Modules (CAM) combined with an iDTV provide an attractive alternative to set-top boxes for accessing digital pay-TV because they only require one remote control, which offers much lower energy consumption and no extra cables. CI Plus technology offer the possibility to embed interactive application on a CAM, to be executed on an iDTV reproducing the brand image of the operator in a similar way set-top boxes do.
Once the CAM module is inserted in the TV set, the application, developed by mirada and stored on the CAM, takes control of the TV set so that users can benefit from the interface provided by the operator. Users will experience a more complete EPG that includes additional information on favourite TV programmes as well as functions that make contextual recommendations for different programmes, searches and purchasing options.
The CAM module with a branded EPG has been tested on models from major TV manufacturers such as Sony, Samsung and Philips, and demonstrated full interoperability.
Jose Luis Vazquez, CEO of mirada comments: "Partnering with a market leader such as SmarDTV has enabled mirada to further prove our own leading position in digital TV software and at the same time added a tenth middleware to our expertise (MHEG5). Embedded software for CAMs is a new and promising market which mirada is exploring and already making its mark in."
Eric Chaubert, CEO of SmarDTV says: "mirada's impressive track record in interactivity speaks for itself and we are confident that this new partnership will be a boost to our products and services."
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About mirada
mirada creates and manages services which enable consumers to interact with and purchase audiovisual content on television, mobile, online and bespoke devices. mirada's products and solutions are used worldwide to deliver interactive TV, VOD, multi-player gaming, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Disney International TV, Sky, ITV and MTV Networks.
Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, visit www.mirada.tv.
About SmarDTV
SmarDTV, a Kudelski Group company, is an international leader in pay television technology. SmarDTV designs and manufactures highly secure, interchangeable modules and associated enabling technologies, which provide an attractive alternative to set to boxes to access digital PayTV by requiring only one remote control, offering much lower energy consumption and not requiring extra cables. SmarDTV CAMs and CableCARDs are used daily by millions of subscribers around the world. A founding member of CI Plus Forum SmarDTV is headquartered in Switzerland with development and sales offices in France, Germany, and Singapore. Please visit www.smardtv.com for more information.
About NAGRA Media GUIDE
NAGRA Media GUIDE fully integrated turnkey solution for hybrid and broadcast networks provides a brand new playful and intuitive HD user experience, enhanced with innovative features based on personalisation and recommendation.
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