Primarily FMCG brands utilise their packaging to creative interactive competitions and prize draws in order to achieve sales increases. Typically consumers are incentivised to text in a Unique Reference Number or "Keyword" to a 5 digit shortcode for the chance to win prizes or cash.
A variant on the above promotion is to run "timed" prize draws or "magic moments" - such as having a draw every 10 minutes or hourly and for magic moments, pre-setting a time of day when a consumer will win and the closest entry to that time wins the prize.
mirada builds an application to manage the required interactive process and database management. mirada's own mobile platform has "plug and play" component parts to create a bespoke service for each client from existing technical building blocks.
Frequently mirada will also manage online entry to such competitions and collate entries from web microsites, postal NPN routes and mobile into a single database. Increasingly that database will be asked if they wish to opt-in to receive further promotional material
mirada offer a broad range of expertise and technical understanding and this has led to our engagement as the preferred mobile partners for Britvic, Pepsi and Total Fuel along with a number of major traditional agencies.
Importantly we provide:
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