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Broadcasters

xPlayer

Today's network operators and broadcasters are increasingly delivering their content to multiple digital, mobile, IPTV and web based platforms. These offer a number of advanced electronic programme guide (EPG) and interactive features that can be used to increase viewer loyalty or to derive additional revenue streams from channel content.

With xPlayer broadcasters can facilitate an extended brand discussion that goes beyond traditional advertising.

 

Why xPlayer


Today´s network operators and broadcasters are increasingly adding interactivity to their audiovisual content as well as delivering it through different platforms: mobile, web and digital TV.

The scheduling capability together with synchronization between interactive services, EPG information and audiovisual content on several platforms is what xPlayer does best.

With xPlayer, operators and broadcasters have found the ideal solution to take advantage of additional functionalities without involving a large number of resources in deployment or service management.

 

 

xPlayer supports

 

  • Call to actions - in-vision ‘press red' prompts for impulse response and telescoping interactive advertising or context-sensitive enhanced television


  • Trailer selection - the ability to set set-top box reminders and book DVR recordings from promo spots or trails


  • Present/following event triggering - synchronising now/next data with actual broadcast times for a more accurate EPG display and DVR recordings


  • Synchronisation with content and interactive features


  • Accurate EPG content synchronisation

 

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