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BRING EACH USER EXACTLY WHAT THEY WANT

Segmenter is an easy-to-use and intuitive backend tool that forms part of Mirada Iris, enabling video services to create actionable segmentations and then export and target them across a platform’s entire ecosystem – all from one single login.

MAXIMISE DATA-DRIVE DECISIONS

  • Harness real-time data from multiple sources across a video service’s platform.
  • Enhance personalisation of the experience thanks to the integration with other tools in the Iris ecosystem
  • Improve programmatic Dynamic Ad Insertion in linear TV.
  • Automate push notifications to specific users.



HARNESS AI & MACHINE LEARNING


  • Unlock inferred segmentations with our advanced clustering engine that uses AI and machine learning techniques to develop multi-variable automated user clusters.
  • Identify subscribers with kids, sport lovers, and even determine the value of subscribers based on their profile, behaviour, probability to cancel their subscription and much more.