TRANSFORM YOUR CATALOGUE INTO OPPORTUNITIES
Discover how Mirada empowers operators to transform their catalogue into opportunities, promoting their valuable content to increase consumption, avoid churn and build valuable, long term relationships with their users.
CONTENT IS KING
- Catalogues in the hands of TV operators have an added complexity, as they manage linear TV, TVoD, catch up TV, AVoD, SVoD, etc.
- An offering too vast comes with a risk – too many options can paralyse subscribers, turning them away due to the “paradox of choice”.
- TV operators also face increasing competition with the irruption of new powerful SVoD platforms like Disney+ and HBO Max.
- How then to make the most out of content catalogues and keep churn and cord cutting at bay?
- The key is to provide subscribers with the most relevant content, when and wherever they want it.
- Perfect balance matches the sensitivity of the human touch together with the digital efficiency of the platform’s algorithm.
- Enhancing your offering with a team of local editorial experts bridging your catalogue with the socioeconomic, cultural and political events happening in your subscribers’ region.
Want to learn more?