EDITORIAL SERVICES


TRANSFORM YOUR CATALOGUE INTO OPPORTUNITIES

Discover how Mirada empowers operators to transform their catalogue into opportunities, promoting their valuable content to increase consumption, avoid churn and build valuable, long term relationships with their users.

CONTENT IS KING

IS IT ENOUGH?
  • Catalogues in the hands of TV operators have an added complexity, as they manage linear TV, TVoD, catch up TV, AVoD, SVoD, etc.
  • An offering too vast comes with a risk – too many options can paralyse subscribers, turning them away due to the “paradox of choice”.
  • TV operators also face increasing competition with the irruption of new powerful SVoD platforms like Disney+ and HBO Max.
  • How then to make the most out of content catalogues and keep churn and cord cutting at bay?

THE RIGHT CONTENT

AT THE RIGHT TIME
  • The key is to provide subscribers with the most relevant content, when and wherever they want it.
  • Perfect balance matches the sensitivity of the human touch together with the digital efficiency of the platform’s algorithm.
  • Enhancing your offering with a team of local editorial experts bridging your catalogue with the socioeconomic, cultural and political events happening in your subscribers’ region.
We offer both continuous support and strategy development, as well as bespoke

OUR BENEFITS

Higher engagement

from your subscribers

Stronger brand loyalty

and reduced churn

Maximised ROI

and overall profits

WHAT THEY SAY ABOUT US

GUILLERMO SALCEDO

Product Marketing Director

“Mirada’s technology powering izzi’s multiscreen solution is the most advanced in the region”

JOSEP MARIA RABÉS

TV Services Director

“Ever since we began our collaboration, results have greatly exceeded our expectations, helping boost our content consumption in more than 50%”