Curation in the era of infinite catalogues
This whitepaper analyses the dangers of the phenomenon of too much choice, and provides an essential handbook with simplified steps about how to promote your valuable content in order to increase consumption, avoid churn and build valuable, long-term relationships with your users.
Along the way, you will also discover:
- How Brangelina’s divorce can get you a 1000% boost on VoD consumption
- The triangle of triumph: algorithms, big data and human imagination
- How a Trump presidency can benefit your content catalogue
- The true value of long tail content and how it can keep your customers hooked
- How to finally see inside the mysterious minds of your subscribers