About Mirada

Mirada is a leading provider of cutting-edge digital TV technology, committed to future-proofing the platforms of operators and broadcasters worldwide.


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Mirada’s Story

Take a look through our history
May 2000
A millennial company

Recently graduated Telecoms Engineer, José Luis, founded Fresh IT from his living room with a handful of friends on 22nd May 2000. With their shared aim to provide cutting-edge interactive services for TV Operators and Broadcasters, by that summer Fresh IT had already moved into their first office at Ciudad de la Imagen, the ‘Media City’ of Madrid.

22/05/2000
June 2005
First major client

Shortly after settling into the new office, Fresh IT won their first major client, Canal Satelite Digital – today part of Telefonica. Before the Nokia 3310 had even been released, the small team of graduates were providing interactive services including email access from the TV!

30/06/2000
January 2003
Sky is the limit

Having successfully served their first clients in Spain, it was time for the company to spread their wings. Fresh IT’s first international client was Sky in the UK, for whom they provided interactive games and the first chat on TV in the world, ‘Quiero Chat’.

01/01/2003
March 2004
Making the move

As Fresh IT’s interactive services continued attracting the interest of clients including Jazztel and Orange, the ever-expanding team moved to larger offices in east Madrid.

01/03/2004
February 2008
Merger with YooMedia

In February 2008, Fresh IT merged with British digital entertainment company YooMedia to form Mirada, with José Luis becoming Group CEO on 25th February. Mirada opened headquarters in London as well as a technical centre in Exeter, before relocating the Spain office to an award-winning business centre in southeast Madrid.

25/02/2008
August 2009
First Latin American client

Mirada won their first project in Latin America in August 2009 with the Uruguayan government to provide subscribers with free access to information including healthcare and long distance learning across three cable TV networks.

01/08/2009
January 2010
Cracking Latin America

Having increased their focus on Latin America, Mirada won exciting contracts with both Brazilian operator GVT (2010) and Mexico’s Axtel (2011) for the browser-based user interface, Navi.

01/01/2010
September 2011
Office expansion

As Mirada’s client base continued to grow, so did the team of experts. In September 2011, Mirada expanded the Madrid office to the amazing views of the top floor to accommodate everyone!

01/09/2011
June 2012
First Iris deployment

Mirada secured another deal in Latin America – this time for the company’s newly launched E2E product – Iris. Mexican operator Cablecom selected Iris for its versatility, its new, powerful backend platform Iris SDP and its attractive Origin UI.

01/01/2012
May 2014
Tier 1 win

On 19 May 2014, Mirada was awarded a contract with Televisa, the largest media company in the Spanish-speaking world. Televisa’s pay TV brand, izzi Telecom, would provide content anytime, anywhere to millions of subscribers using Mirada’s entire Iris multiscreen solution.

19/05/2014
February 2015
Taking Mexico OTT

In February 2015, the first deployment of Mirada’s OTT platform went ahead for Multimedios Monterrey. From that moment on, Multimedios’ customers have been enjoying live and on-demand content on their smartphones and tablets with Mirada’s technology.

01/02/2015
July 2016
Largest roll-out in our history

4th July saw the largest ever rollout of Mirada’s entire Iris multiscreen solution across 5 different cable networks in Mexico. This marked a pivotal point in the Company’s history, putting Mirada on a level with the most prestigious, multinational competitors.

19/07/2016
August 2017
Double contract win

Just one year after the mighty Mexican rollout of Iris, Mirada won two further contracts with its multiscreen solution. The first was with ATNi to serve its four networks located in the Caribbean and the second with Bolivian operator Digital TV Cable.

1/08/2017

Executive Management

Meet the team
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José Luis Vázquez
Chief Executive Officer
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Gonzalo Babío
Chief Financial Officer
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José Gozalbo
Chief Technology Officer
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Javier Peñín
VP Sales
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Nuria Lahuerta
Head of Human Resources
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Roszana Dalati
Head of Marketing
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Antonio Rodríguez
VP Business Development

Presence around the world

Where to find us
51.5287
-0.2416

Headquarters

London, UK

#9B1927
40.3844
-3.7673

Tech Centre

Madrid, Spain

#9B1927
19.3910
-99.2836

Sales & Tech Centre

Mexico City, Mexico

#9B1927
28.5274
77.1389

Sales Representative

New Delhi, India

#F3BB2D
-34.8052
-56.2867

Sales Representative

Montevideo, Uruguay

#F3BB2D
46.0662
14.4620

Sales Representative

Ljubljana, Slovenia

#F3BB2D
1.3149
103.7769

Sales Representative

Singapore

#F3BB2D
50.7244
-3.5485

Tech Centre

Exeter, UK

#9B1927

Offices

Exeter, UK
London, UK
Madrid, Spain
Mexico City, Mexico

Representatives

Singapore
Montevideo, Uruguay
New Delhi, India
Ljubljana, Slovenia