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Curation in the era of “infinite” catalogues

This whitepaper analyses the dangers of the phenomenon of too much choice within your catalogue, and provides an essential handbook with simplified steps about how to handle your valuable content to increase consumption, avoid churn and build valuable, long-term relationships with your users.

Along the way, you will also discover:

The triangle of triumph: algorithms, big data and human imagination, how a Trump presidency can benefit your content catalogue and how to finally see inside the mysterious minds of your subscribers.

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