Benefiting from fragmentation and frustration in the video industry
With the overwhelming amount of subscription services, and now with the impending avalanche of AVOD services, content fragmentation is rapidly creating a new problem in the industry: streamer burnout. The pay TV operator’s current role as the content aggregator is no longer enough for customers. So what can operators do to resolve the fragmented environment and revive fatigued subscribers, and how can they benefit from it?
During this on-demand webinar with Mirada’s CEO, José Luis Vázquez, and Sa Eva, Dataxis Analyst, we will focus on the following hot topics:
- The origins of the upcoming AVoD influx
- Subscriber fatigue: causes and cures
- Filling the leanback experience gap
- The Bundle 2.0 and creating a universal experience