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The Latin American market continuesto see strong pay TV and SVoD growth, with revenues expected to grow by 33% between 2017 and 2023 to reach over $20 billion (Source: Omdia, 2020). With the growing popularity of online TV and SVoD video services such as Netflix, OTT TV and video revenues in Latin America are expected to reach $66 million in 2025, up from $36 million in 2019 (Source: Research and Markets, 2020). Traditional pay TV operators in Latin America are looking to launch their own OTT offerings to appeal to content-hungry audiences. However, they face the hurdle of less-than-flexible development environment for set-top boxes.
Our Iris custom launcher for Android TV helps put operators on the same footing as pure OTT providers, as it allows them to personalise their platform, prioritise their own content and provide an engaging and attractive user experience to appeal to audiences.
Pay TV and SVoD revenues in Eastern Europe are expected to grow by 35% between 2017 and 2023 to reach almost $10 billion (Source: Omdia, 2020). The territory is expected to have over 26 million SVoD subscriptions by 2024, up from 10 million recorded at the end of 2018 (Source: Digital TV Research, 2020). With the growing popularity of SVoD services, along with Netflix actively seeking new partnerships with pay TV operators in the region, customers are increasingly demanding an “entertainment hub” to access all of their favourite content from their different subscriptions in one place.
Mirada’s Iris multiscreen solution facilitates operators in the region with the ability to become the content aggregator and drive engagement by providing a quality video platform with the ability to integrate third-party content apps.
Pay TV and SVoD revenues between 2017 and 2023 in the Middle East are expected to grow by 30% to reach just over $3 billion (Source: Omdia, 2020). At the same time, the growing demand for richer, on-demand video services from consumers in the region is encouraging operators to find new ways to enhance their existing proposition and grow their customer base by forming partnerships with third-party OTT providers or introducing their own OTT services.
Mirada’s Iris technology is well-positioned to empower operators with an advanced TV platform to provide live and OTT content with a quality viewing experience for consumers. With Mirada’s custom launcher for Android TV, audiences can easily access third-party applications such as Netflix and Disney+, as well as and local OTT providers such as Starz Play through Google Play Store.
With pay TV and SVoD revenues expected to grow by 76% between 2017 and 2023 to reach almost $90 billion (Source: Omdia, 2020), Asia Pacific is the fastest growing pay TV market in the world. The region expects to see subscription OTT revenues reach $19.9 billion by 2024 (Source: S&P Global, 2020). The huge appeal amongst consumers of a TV anywhere concept means it is crucial for operators to provide a unified multiscreen experience to deliver all types of content, and the ability to track and manage their service and audiences across all devices.
Mirada’s Iris technology serves operators with an advanced TV platform with seamless cross-device interactivity, along with LogIQ, Mirada’s data intelligence platform, to provide valuable insights into consumption, operational and navigational aspects of their video service.