Commercial launch of Iris for Zapi
MADRID, 29 September, 2020 – Mirada, a leading provider of integrated software solutions for Digital TV operators and broadcasters, is delighted to announce the commercial launch of Zapi, a new OTT-based Pay TV platform for Plataforma Multimedia de Operadores (“PMO”) in Spain.
The launch of the new OTT service, known as “Zapi”, allows PMO’s subscribers to watch the content with a cutting-edge viewing experience across Android TV-based set-top boxes, laptops, Android & iOS smartphones and tablets, and a wide range of smart TVs such as Samsung, LG, Sony, Philips, HiSense and many more.
This is Mirada’s biggest launch of Iris solution with its custom launcher for Android TV Operator Tier STBs in Europe. It will enable all end consumers with Zapi’s platform to not only benefit from the market-leading features of Mirada’s technology, but also from all the advantages of an Android solution, such as Google’s Play Store with its wide variety of apps. Zapi on the other hand provides the subscribers with a highly demanded Android box and not with a generic UI, but with a custom launcher based on Mirada’s Iris and with Zapi’s brand identity, hence increasing their own brand value enriched by Google and third party services.
With this launch, subscribers can enjoy all the advanced features of Mirada’s Iris technology, including unique tools for content discovery, catch-up, start-over and timeshift functionalities, personalised recommendations, cloud DVR and more. PMO will also have access to LogIQ, Mirada’s data analytics platform, to access valuable insights, crucial not only to improve the operation and provide better service to their subscribers, but also to further enhance their business strategy and market positioning by obtaining important information on the platform use.
This project is also in line with Mirada’s Bring-your-own-device (BYOD) strategy, which focuses on providing the Iris multiscreen technology across all major consumer electronics devices to serve the ever-increasing demand for content on all platforms. Following the initial launch, Mirada will continue working to deploy PMO’s OTT service across more devices.
PMO is a company created by multiple Spanish local telecommunications services’ providers which unifies the country’s historic cable industry under a common Pay TV platform, aiming to become one of the top players in Spain.
José Carrillo, CTO of Plataforma Multimedia de Operadores, commented: “The TV service that we are launching today represents a significant leap in the quality that our customers receive. From now on, they will enjoy our television however, whenever and wherever they want. The wide variety of devices supported by Mirada Solution improves the user’s experience since it is unnecessary to change from one device to another to enjoy the service. Also, Zapi is the first OTT television platform in Spain that, besides offering general content, focuses on local content, completely exclusive for the user.”
José Luis Vázquez, CEO of Mirada plc, commented: “We are proud to announce yet another commercial launch of our Iris solution, this time with Spain’s Plataforma Multimedia de Operadores, owner of one of Spain’s largest TV platforms. Our ability to provide the customer with the solution for a wide range of devices, including Android TV-based STBs, is a source of particular pride. We are certain it will help Zapi to substantially differentiate itself from the competition, offering a product that is in high demand without compromising brand identity or the user’s experience. As our acclaimed Iris technology is being deployed in evermore markets across the globe, it is becoming increasingly recognised for its versatility and quality.”