Mirada’s Key Account Manager EMEA gives a workshop at European VOD Meeting

MADRID, 31 August, 2020 – Mirada is pleased to announce that we will be attending European VOD Meeting in Venice, the first European professional training especially conceived for the Video on Demand sector, between the 1st and 4th of September.

Juan Manuel Muñoz, Mirada’s Key Account Manager EMEA, will host an exclusive workshop where he will be sharing all the secrets on how to build audience engagement through the user experience. The presentation is schedule for the 2nd of September.

User experience is more and more relevant in Pay TV industry and Juan Manuel knows it: “Content aggregation is no longer enough and an optimal user experience becomes key. This relates not only to the design of the user interface and the advanced features it provides, but also to the editorial and personalised recommendations, the scalability of the platform, gathering information on how subscribers are interacting with your service and taking appropriate action,