Mirada and Indra join forces to revolutionise content consumption for Digital TV
MADRID, 27 November, 2018 – Mirada, a leading provider of products and services for Digital TV operators and broadcasters and Indra, one of the leading global technology and consulting companies, have signed a collaboration agreement to expand the offer of products and services in the media market and to form a technological vanguard with a differentiated offer in digital TV consumption.
Indra, through Minsait, its leading firm in Digital Transformation Consultancy and Information Technologies, will commercialise Mirada’s Iris multiscreen products, that allow pay TV customers to enjoy content across set-top boxes, smartphones, tablets and PCs, with an intuitive navigation system and seamless user interface. The user interface comes with unique features, such as an intelligent search engine, audience measurement, interactive advertising and personalised recommendations based on advanced algorithms. Mirada’s products empower operators to engage and retain subscribers by facilitating content with the ultimate viewing experience.
Mirada’s technology has been chosen by Indra to enrich its portfolio on account of the scalability and advanced capabilities of Iris, since it can be offered to low and high volume operators, as well as to different levels of its subscribers in terms of revenue. In addition, Indra brings to the agreement its business knowledge and its leadership in CRM’s, SAP, advanced analytics and big data solutions, among others, within its commitment to the most cutting-edge technologies and business transformation based on new content consumption habits.
The agreement will allow both companies to increase their market share and increase their visibility with complementary features to their systems that improve the consumer experience. Both firms will also be able to expand their network of potential customers and enhance their commercial offer in other countries, not only in Europe, but also in other regions such as Asia, where interesting opportunities are being addressed.
José Luis Vázquez, CEO of Mirada plc, commented: “We are delighted to be partnering with Indra, who have a reputation as being one of the world’s leading technology and consulting companies. With Indra having a global presence and a highly-regarded reputation globally, the partnership plays an integral part in Mirada’s strategy to expand into new markets. This is the largest partnership we have signed to date and we are excited about the possibilities it presents.”
Luis Rodríguez Lombardero, Director of Telecommunications and Media for Europe, Africa and Asia of Indra, commented also that this agreement with Mirada “is aligned with Indra’s objective to continue helping telecommunication and media operators worldwide in the digital transformation of their businesses. The experience of Mirada, a leader in products for digital TV operators and transmitters, and the quality of its products focused on TV Everywhere are fully integrated with our capabilities to solve the needs of our customers end-to-end.”
In this way, the proposal Indra and Mirada bring to the market addresses the changes that the consumption of audiovisual content has experienced since new digital platforms burst onto the market. This has driven a transformation in business models and how television channels interact with their audience, one which is more digital and, at the same time, demands new services and incentives. In the media market, Minsait, as an Indra company, has accompanied the most important media companies in the changes they have experienced in the preparation, distribution, publication, management and broadcasting of their content thanks to the technological advances that facilitate access to new channels and platforms. Likewise, Indra has also worked on the design and implementation of specific solutions, successfully adapting to and evolving in this new reality that its clients demand.