Mirada wins CSI Award for
Best TV User Experience

The award recognises UX Evolver’s game-changing potential for super-aggregation and a hyper-personalisation of the viewing experience.

Last Friday 9 September, UX Evolver, our tool to easily craft unique viewing experiences across all user devices, was awarded by CSI for Best TV User Experience at a ceremony in Amsterdam.

The CSI Awards are among the most prestigious and competitive technology awards in the industry, designed to recognise and reward innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video, mobile TV and associated sectors.

As content becomes scattered across an ever-growing number of providers, viewers worldwide are becoming more and more demanding of the video services they subscribe to.

Leveraging hyper-personalisation

UX Evolver empowers pay TV operators to stand out from competitors by taking full control of their platform through an intuitive, web-based experience accessible from any browser. With it, non-technical teams can tailor all the elements of the user interface, creating unique UX adapted to the preferences of different segments of viewers. On top of this, they can also implement the new features of Iris without having to wait for a software release, to evolve and future-proof the platform and keep at the cutting-edge of the market.

Operators can totally transform the experience for their subscribers, from dynamic changes on the home screen to the entire navigational structure of the platform. This way, users identified as sports lovers can immediately access the highlights of their favourite competitions, while comedy fans will have dedicated content strips with the latest hits – all in a few clicks, and immediately updated across all user devices with no service downtime.

The new UX Evolver version released in 2021 includes deep integration of all premium content providers, such as Netflix, Disney+, Amazon Prime Video and HBO Max – allowing operators to create content strips and promotions featuring all the content that viewers crave.

UX Evolver has been deployed for 5 clients worldwide, who have reported a 29% increase of screentime in provisioned apps across all deployments and shifted consumption patterns.

Want to know how you can kickstart your own hyper-personalised experience? Book your demo now.