A complete guide to advanced user segmentation for TV & video services

What if video services already had all the information they need to deal with falling engagement rates and increased user churn…but just have to make sense of it?

In our latest whitepaper we dive into user segmentation to bring you the keys and practical case studies to develop your own advanced strategy, and succeed at creating:

  • User segmentations actionable across your platform.
  • Higher ad tolerance with promotions that matter to users.
  • The personalised experience viewers demand from a digital TV platform.

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