Empowering
the football craze
with Iris
Latest edition of the FIFA World Cup sent shockwaves way beyond Qatar – from football fans eagerly ready to support their team to the content providers bracing themselves for the challenges…and opportunities.
The football fever promised and delivered an incredible spike in viewerships both at home and on the go, with operators drafting special measures to ensure the stability and continuity of the service. No one wants their streaming to fail just as their team is about to score. But the technical preparations were by no means to be eclipsed by the strategic decisions that could transform the World Cup into a turning point for video platforms.
Knowing millions of users will be glued to their screens for a month was the ideal moment to deploy the perfect plant to keep viewers hooked, football fans and others alike with the right content and promotions – thanks to the right tools to make it all possible.
A 360º game plan
Just like football, having a team able to work together and cover all bases is the key to success. Mirada’s Iris solution brings the app ecosystem with all the tools to score the final goal – and bring the World Cup home.