Editorial
Juancho Yañez
Head of Editorial & Gypsy King
Mirada’s Editorial Team has two vitally important and inseparable missions: to help viewers discover content and to maximise the return on operators’ investment in broadcasting rights. In order to achieve this, we combine our valuable knowledge about users accumulated from big data together with current affairs to recommend and contextualise the most relevant titles every day. And of course, we make sure all of this is done in such a way that when a subscriber turns on a device, their journey of content discovery is always as quick, easy and, above all, satisfying as possible.
