BRING EACH USER EXACTLY WHAT THEY WANT
Segmenter is an easy-to-use and intuitive backend tool that forms part of Mirada Iris, enabling video services to create actionable segmentations and then export and target them across a platform’s entire ecosystem – all from one single login.
MAXIMISE DATA-DRIVE DECISIONS
- Harness real-time data from multiple sources across a video service’s platform.
- Enhance personalisation of the experience thanks to the integration with other tools in the Iris ecosystem
- Improve programmatic Dynamic Ad Insertion in linear TV.
- Automate push notifications to specific users.
HARNESS AI & MACHINE LEARNING
- Unlock inferred segmentations with our advanced clustering engine that uses AI and machine learning techniques to develop multi-variable automated user clusters.
- Identify subscribers with kids, sport lovers, and even determine the value of subscribers based on their profile, behaviour, probability to cancel their subscription and much more.
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