BRING EACH USER EXACTLY WHAT THEY WANT
Segmenter is an easy-to-use and intuitive backend tool that forms part of Mirada Iris, enabling video services to create actionable segmentations and then export and target them across a platform’s entire ecosystem – all from one single login.
- Unlock inferred segmentations with our advanced clustering engine that uses AI and machine learning techniques to develop multi-variable automated user clusters.
- Identify subscribers with kids, sport lovers, and even determine the value of subscribers based on their profile, behaviour, probability to cancel their subscription and much more.
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