Battling subscriber churn with user experience
We find ourselves at a time when new digital platforms with huge content catalogues are constantly emerging and making millions of people across the planet fall in love with them. But how do they attract so many users?
Many companies place great importance on their content offering when trying to appeal to viewers, however the user experience on these platforms also plays a crucial part in both attracting and retaining users. So, when choosing a user experience provider, what should pay TV operators be looking for if they want to offer a service that their customers feel they can’t live without?
In this whitepaper, you will learn about:
- The advantages of a homogeneous multi-device experience
- The importance of a product that can evolve with consumption habits
- The consequences of chasing a temporary market trend
- How to make users truly feel like your product is made for them